Wire Stone was an independent marketing agency, offering a broad range of creative services including strategy, user experience, design, development, and data science. Rebranding a creative agency is no small task, there are a plethora of opinionated internal stakeholders to please and an enormous amount of pressure to stand out amongst competition and to ensure the company’s brand reflects the creativity and talent that the company offers as a creative service provider.

We created a dynamic, flexible brand system that allowed the company to integrate their branding into a variety of scenarios and layouts. Working in collaboration with developers we redesigned and rebuilt the company’s website from the ground up. As a result of the rebrand initiative, Wire Stone received the attention of Accenture and was purchased after the new brand was launched. Wire Stone was eventually rolled into Accenture Interactive.